Design Strategy:
Our company announced that we would be participating in a initiative to support the Make-A-Wish foundation and encourage employee fitness. An email campaign was requested to raise employee awareness so I partnered with copy and came up with the following layouts.
For the first layout, I wanted to use dynamic imagery for the email content blocks but also focus on common activities that anyone could easily pickup to support the cause. I also used half “pill-shaped” titles to align with Edenred’s brand styling.
For the second layout, our company wanted to focus on the app that would be used to track employees progress. I downloaded the app, screen grabbed the signup process, mocked them up into a mobile phone, and created an animated gif. The goal of this was to give the employees a guide for the setup process. This made things easier and everyone was able to get up and running with the app very quickly.
troy turpin 