Design Strategy:
This was a request to create something other than the typical 8.5 x 11 one-sheets to hand out at trade shows. There was a lot of information to feature and a postcard would not be sufficient. I suggested a tri-fold brochure since it was something that could be easily folded and not crinkle, I could “chapter” out each section using each fold, and it would be easy for people to tote around. After I mocked everything up, I went to work selecting dynamic imagery that worked well with one another and laid out the content in blocks so that the information would be easily digestible for the consumer. This was well received and is still used today.
troy turpin 