Design Strategy:
Whenever CSI would attend a trade show or similar event, we would need to create collateral to represent the brand. Below is a small sampling of some of the pop-up banners that I designed that were used at those shows.
When approaching the design, the one thing I always had in mind was how we were going to be different from all the other companies and how we would stand out. I would come up with a concept and white board it out. I would then setup a meeting with the respective department leads to discuss the design, get their approval, design the banner, and then send off to print. Adhering to each print company’s guidelines such as specs, bleeds, margins, and color process were key in producing a high-quality image for the banners as most of these were at least 80 inches in height.
troy turpin 