Design Strategy:
Met with department head to discuss key elements to include on this overview as it would be handed out at trade shows that CSI would be attending. Rebates were determined to be a key selling point in attracting new business so I researched compelling imagery. I also knew going forward we would be making more of these overviews so I decided it would also be wise to come up with a brand template version so that for future requests, the only elements that would need to be updated would be the header and interior content.
troy turpin 